Jellycat
Concept
During background research on the brand "Jellycat," one major concern among its audience was on how to clean and dust the plushies. One customer explained their concern as "a sizable Jellycat collection, and unfortunately, a sizable dust allergy to go with it." This concept explores if such concerns can be resolved by introducing short-haired plushies. This lead to an imagination of a teddy bear shaving its fur off, which further developed into an idea of our protagonist overcoming a heartbreak through visual transformation and self-empowerment.
During background research on the brand "Jellycat," one major concern among its audience was on how to clean and dust the plushies. One customer explained their concern as "a sizable Jellycat collection, and unfortunately, a sizable dust allergy to go with it." This concept explores if such concerns can be resolved by introducing short-haired plushies. This lead to an imagination of a teddy bear shaving its fur off, which further developed into an idea of our protagonist overcoming a heartbreak through visual transformation and self-empowerment.
Year
2024
2024