Jellycat

Logo Reveal Storyboard Style Frames

Concept
Jellycat is a toy brand best known for its high-quality plush stuffed animals. One common consideration among customers is how to maintain their fur and keep dust at bay. This sequence explores that idea through a teddy bear shaving its fur into a side buzz—a visual transformation symbolizing self-empowerment and embracing one's vulnerabilities as strengths.

Programs

Clip Studio Paint

Key Insights

I created an illustrated logo reveal featuring a character that undergoes a playful transformation, making the logo more memorable by having it interact with the character in a dynamic way.

Process

My process began with idea storming what genre and adjectives could be attributed to Jellycat. Since this sequence was to be around 5 seconds, I had to consider the most effective way for the narrative to play out, resulting in a sudden transformation into a rockstar teddy bear.

Final Storyboard