Purina

Branding Visual Identity

Overview
Purina specializes in high-quality pet nutrition and products while fostering a deep connection between pets and their owners. Beyond nutrition, they are dedicated to creating a supportive and loving community where pets thrive. This new brand identity reflects Purina’s commitment to compassion, care, and the joy of pet companionship. Purina continues to strengthen the bond between pets and the people who love them.

Programs

Photoshop Illustrator

Logo

The heart-shaped snout and nose symbolize compassion and love, reinforcing Purina’s commitment to a supportive pet community. This design aligns with Purina’s iconic tagline: Your Pet, Our Passion.

Color Palette

The color palette reflects Purina’s compassion and joy, with bold red referencing the iconic logo and two shades of green highlighting its commitment to a nurturing community.

Content Poster

The poster highlights Purina’s partnership with the Purple Leash Project, using the phrase “Unleash Your...” alongside statistics about domestic violence survivors at risk with their pets. This approach aims to engage the audience emotionally, raising awareness of the issue while reinforcing Purina’s brand as a compassionate, community-driven company.

Application

Digital Content

The digital system is separated into two systems that highlight the reliable, loving aspect of Purina as well as their compassionate and charitable actions. For the latter, I incorporated Purina's involvement in the Purple Leash Project to further highlight on their charity.

Environmental Mockup